Top Web Design for Mobile Apps
Top web design for the mobile web differs in certain ways from standard web design best practices. It goes beyond simply optimizing for mobile device viewing, although this is an important aspect of mobile web design. But the real opportunity in this space has more to do with users than their devices.
Mobility refers to the users of the device and a mobile app needs to address the different context of the mobile user experience. Mobile apps need to be convenient for use anywhere, and this is what makes them harder to design than standard applications. It requires developers to think harder about the requirements of their target market for mobile apps. As more users adopt smartphones for an increasing percentage of their web use, developers cannot afford to ignore the mobile web.